The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Toy & Hobby Online Video
· Audience:
o Boys, ages 3-9 (and their parents)
Goal:
o Build affinity for Road Rippers toys by letting kids into the world of the toy “creator”, the aspirational Ripp Wheeler.
Contributors:
| Chief Creative Officer: | Gary Greenberg |
| Associate Creative Director: | Brian Moore |
| Art Director: | Maureen Metzler |
| Design: | Charlie Guerrero |
| Copywriter: | Craig Falzone |
| Video Editor: | David Maloney |
| Developer: | Max Guerrero |
| Director of Digital Production: | Aurelio D'Amico |
| Sr. Digital Producer: | Mary - Ann DiThomas |
| Animation: | Soup 2 Nuts |
ALLEN & GERRITSEN
Location: USA