The audience for this rich media campaign are those people in the market for insurance, specifically auto insurance. The goal of the campaign was to utilize a series of compelling rich media ads combined with "catchy" ad copy and be able to use some/all of the ads targeted to the insurance prospect.
Contributors:
| Director, Creative Services: | Erica Baer | 
| Manager, Creative Services: | Paul Biondi | 
| Art Director: | Vitali Soroka | 
| Flash Designer: | Wolmar Hernandez | 
| Flash Designer: | Kurtis Kehoe | 
| CMO: | Mike Sprouse | 
EPIC MEDIA GROUP
Location: USA