IBM Rational wanted to promote awareness of its cloud-based offerings through an online self-assessment tool that helps users analyze their business needs and recommends potential solutions by business needs and audience roles.
Contributors:
| Marketing Services Director: | Jennifer Schoenke | 
| Associate Creative Director: | Corien de Jong | 
| Senior Visual Designer: | Chad Palm | 
| Senior Copywriter: | Linnae Selinga-Puyear | 
| Editor: | Patty Love | 
| New Media Programmer: | Karina Halim | 
| Technical Lead: | Dave Hiemstra | 
| Program Director: | Christina Southern-Ewoldt | 
LEOPARD
Location: USA