Best Non-profit Interactive Application

September is Muscular Dystrophy Awareness month and a key time to raise awareness for a genetic disorder that affects over 50,000 Canadians. It was imperative for the agency to think of simple, cost-efficient, and compelling executions that made people stop and consider the cause. By creating a compelling landing page that would act as an introduction to the MD website, we helped people experience first hand one of the frustrations of living with a degenerative disease like MD.

Contributors:

Creative Directors:	Malcolm Roberts, Brian Smith
Art Director:	Greg Kouts
Copywriter:	Dave Barber
Account Team:	Liz Atkins, Jana Ranjitkumar

SMITH ROBERTS CREATIVE COMMUNICATIONS

Location: Canada