Best Advertising Integrated Ad Campaign

Sportbike and race fans can't get enough of the legendary Gixxer. And we give it to them! Questus helped launch the all-new 2009 Suzuki GSX-R1000 with a powerful integrated campaign that kicked off with high-adrenaline spreads in enthusiast magazines like Cycle World, Motorcyclist and 2 Wheel Tuner and outdoor billboards at the biggest racing events of the season. The print ads drive GSX-R fans to the campaign hub: OwnTheRaceTrack.com. Here they can get detailed 360° views of the bike, watch videos, and get all the history and technical dirt that every gearhead craves. The interactive timeline guides fans through 25 years of GSX-R milestones. The site is regularly updated and refined, just like the GSX-R itself. Suzuki is driven to constantly push the possibilities for technology, design, and performance. The engineering team continues their 25-year quest to build the best sportbike in the world. And with 9 of the last 10 AMA Superbike titles, the GSX-R is the most dominant Superbike competitor ever.

Contributors:

Sr. Account Director:	Keyvan Hajiani
Sr. Project Manager:	Jonah Burlingame
Art Director:	Justin Reynolds
Creative Director:	Jeff Wagener
Copywriter:	Chris Breen
Flash Developer:	Graham Zeller
Director of Technology:	Will Chamberlin
Media Planner:	Lauren World
Account Director:	Carlo Tresser

QUESTUS

Location: USA