The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Beverage Integrated Ad Campaign
We needed to develop a holiday campaign for Johnnie Walker® that helped the Scotch maker increase consumption among its 30-something male audience while growing its base of brand loyalists. Our answer? The “Johnnie Walker Man of the Season” holiday campaign combined social media, mobile apps and animated online how-to-advice to help guys look and sound their best at any holiday occasion,with no effort.
Contributors:
| Creative Lead : | Brian Kunath |
| Management Supervisor : | Jennifer Towers |
| Art Director: | Alex Evans |
| Copywrter: | Joe Nagle |
| Flash Developer : | Julio Vargas |
| Digital Producer : | Matt Ryan |
| Senior Planner : | Corey Gehrt |
| Flash Developer : | Bentsi Beberashvilli |
| Art Director : | Alfred Tam |
| Senior Interface Engineer: | Josh Hoffman |
WUNDERMAN NY
Location: USA