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Cartoon Network and DreamWorks Home Entertainment joined forces to create a custom promotion that would get viewers excited about the most ginormous DVD release this year- Monsters vs Aliens!

The promotion brought kids up close and personal with everyone’s favorite aliens, especially the lovable B.O.B., while providing access to some out-of-this-world bonus features and games from the monster hit.

• Cartoon Network created a Monsters vs Aliens DVD custom branded online environment that featured:

• “Monsterbook” Digital Activity:
- Cartoon Network created Facebook-type pages for all five favorite monster characters
- The pages featured clips that teased the DVD’s bonus content
- Each characters’ page had applications like “top friends,” “message wall,” etc.
- Paramount Home Entertainment was able to host two games from the
theatrical release (‘Create a Monster’ and ‘Gallaxhar Invades’)
• Monsters vs Aliens DVD artwork and on-shelves messaging
• Link to the official website

Contributors:

Senior Vice President, Strategic Marketing & Partnerships:	Jill Shields
Creative Director:	Jason DeMarco
Online Producer:	Jason Heslep
Manger, Strategic Marketing & Partnerships:	Cymonda Wilson
Manager, Brand Activation & Partnerships:	Ramy Gorkowski
Senior Designer:	Marshall Smith

CARTOON NETWORK

Location: USA