Best Sports Rich Media Online Ad

Audience: The target audience included hockey fans in the Southern Ct area.

Goals: Our goals were to increase web traffic to Soundtigers.com and ultimately increase game attendance. The strategy we used was to create a rich media web banner for placement on local Ct News websites that mimics a “Breaking News” article with compelling headline. As the user rolls over the banner a video experience starts which ties back to the headline.

Contributors:

Creative Director:	Peter Sena II
Creative Director:	Mark Myrick
Video Director:	David Salinas
Interactive Flash Director:	Aaron Sherrill

DIGITAL SURGEONS

Location: USA