Establish the new University of Denver brand online. • Provide audience-specific content • Create an emotional connection with DU • Establish the appropriate tone and voice for DU • Provide scannable content • Entice qualified prospective students engage with DU • Enhance the social presence • Encourage user participation • Establish a navigation system that provides quick access to key content
Contributors:
| Creative Director/Principal: | Laurel Malenke | 
| Account Executive: | Jessica Hanner | 
| Content Director: | Kelley Rand | 
| Art Director: | Marc Wilczak | 
| Art Director: | Karie Yoshioka | 
| Development Manager: | Matthew Elliott | 
| Web Developer: | Zach Lowery | 
MALENKE|BARNHART
Location: USA