Best Publishing Online Video

Campaign Objectives
Showcase 50+ market as a viable + effective sales strategy for a broad range of advertising products and services. Correct negative and mis-perceptions of 50+ among advertising decision makers. Break through trade clutter to deliver authoritative research-based messaging and reward.

Marketing Overview
Research indicates that only 10% of marketers target 50+ as a viable + effective sales strategy. Lack of interest in the target is tied to misconceptions about the target’s longevity, brand loyalty and the belief that you can effectively reach 50+ through spill in other media. Paramount in the selection of 50+ as a media target is the client (C-Suite) + high level ad agency decision-makers. While media planners are not influential in the 50+ selection process, they are critical to the media planning process. Research and Media authorities recognize the importance of the demographic as an able + aggressive consumer of a variety of products and services and negative perceptions and misconceptions can be refuted through research, repackaging, and delivery methods.

Contributors:

VP Marketing:	Patricia Lippe Davis
Marketing Director:	Bonnie Maglio
Senior Marketing Manager:	Chris Tedrick
Promotions Manager:	Lisa Van Dyne
Creative Services Director:	Linda Correia
Production:	Camille Moonsammy
Two Fish Films:	Chuck Gale

AARP MEDIA SALES

Location: USA