The primary audience was New York City residents (however it spread virally internationally). The goal of the campaign was to motivate them to stop drinking sugar sweetened drinks.
Contributors:
| President: | Jose Bandujo | 
| Creative Director: | Bob Brothers | 
| Creative Director: | Shawn Kelly | 
| Art Director: | Ryosuke Matsumoto | 
BANDUJO ADVERTISING + DESIGN
Location: USA