IBM wanted to create awareness in an audience it had never targeted before--telephony managers. The principal goal was to raise general awareness that IBM provides services in the field of unified communications--and that IBM is a strong alternative to other vendors such as Microsoft.
Contributors:
| Account Manager: | Jennifer Schoenke | 
| Creative Director: | Joan Doolittle | 
| Associate Creative Director: | Yunita Heroe Permatasari | 
| Designer: | Michelle Cordle, Yunita H | 
| Copy: | Deirdre Puleo, Rachel Timbie | 
| Editor: | Andrew Wolfe, Joy Herbers | 
| Video Editor: | Karina Halim | 
| New Media Producer: | Martin Walaszek | 
| Director: | Tom Bradford, Ovo Films | 
| Audio Post Production: | Coupe Studios | 
LEOPARD COMMUNICATIONS
Location: USA