The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Computer: Software Rich Media Online Campaign
Target audience: 1. CIOs 2. Call Center Managers Purpose: Announce Aspect’s relationship with Microsoft while driving engagement (peel-backs and a mouse-over activates synchronization between banners) to showcase what the alliance means to the customer experience (Aspect sells call center software that leverages Microsoft’s unified communications products). A Gartner analyst report is offered as a carrot for click throughs.
Contributors:
| Creative Director: | Laurie Cairns |
| Art Director: | Brent Riley |
| Copywriter: | Laurie Cairns |
| Developer: | Paul Fox |
| Photographer : | Tom Maday |
LEC
Location: USA