Best Leisure Email Message Campaign

The primary goals of this email campaign were to promote local holiday events and gaming as a holiday leisure activity in wonderful Atlantic City, and to prompt holiday bookings. The target audience was adults 35-53 with a household income of $75K+, living within a 300 mile radius. Result highlights include over 6,800 clicks to New Year's Eve events and celebrations, and 4,452 click throughs to featured lodging package partners.

Contributors:

Vice President, Marketing:	Maureen Siman
Senior Manager, Marketing:	April Clark
Account Supervisor:	Kara Ehler
Graphic Designer:	Gilbert Cantu
Director of Technology & Creative:	Cliff Ward
VP Client Services:	Cam Jensen Campbell

USDM.NET

Location: USA