To produce this campaign pro bono, we got several suppliers and media to help. It was actually quite easy to get them to contribute to a campaign that aimed to raise funds for a foundation dedicated to fighting cancer. Two rich media islands featured a man and a woman playing the role of parents with children fighting cancer. They could be seen on the Canoë network, among others.
Contributors:
| Director Creator: | Pascal De Decker and Paulette Arsenault | 
| Art Director: | Anik Ouellet | 
| Copywriter: | Eric Chavagnac | 
| Account director: | Sylvie Robert | 
| Account coordinator: | Marjolaine Durand | 
| Producer: | Louise Genest | 
PALM COMMUNICATION
Location: Canada