The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Telecommunication Online Campaign
To boost sales during the 2007 holiday season, AT&T wanted to create a colorful, winter campaign for U.S. Hispanics. The clever snowflake palm trees appealed to Hispanics whose holidays are a bit more tropical.
Contributors:
| Interactive Art Director: | Robert Meireles |
| Copywriter: | Marcos Moure |
YOUNG & RUBICAM BRANDS
Location: USA