The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Mutual Fund Rich Media Online Campaign
With the "Spectra: Are You In?" campaign, the Spectra Family of Funds appealed to the do-it-yourself investor. Our "Disciplined Mavericks" philosophy reflects the investing style of both our Portfolio Managers - as well as our core audience: internet-savvy investors who like to "get their hands dirty" in a modern world of effortless access to investing data.
Contributors:
| Executive Vice President: | Zachary Karabell |
| AVP, Marketing: | Alex Bernstein |
| Creative Director: | Jules Filicia, Filicia Maini |
| Project Manager: | Indi Maini, Filicia Maini |
FRED ALGER & COMPANY, INC.
Location: USA