Best Health Care Online Ad

To raise awareness and consideration of Kaiser Permanente among a target audience of “health seekers”, we created the online portion of Kaiser Permanente’s 2007 Thrive campaign. The Thrive message empowers people to maximize their total health – mind, body and spirit.

To reinforce this message and complement existing Thrive work, our branding campaign focused on the many ways Kaiser Permanente’s 8-million strong network of members is “thriving,” reaffirming Kaiser Permanente’s commitment to total health.

Contributors:

Sr. Manager of Media Operations:	Matt Smith
Media Strategist:	Bryon Chew
Copywriter:	Kimberly Brizzolara
Art Director, Flash Developer:	Mark French
Executive Creative Director:	Alex Hendler
Sr. Account Manager:	Jennifer Trinkner
Account Director:	Ed Mott
Sr. Media Planner:	Lisa Kearney

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Location: USA