The objective of the campaign was to create buzz and awareness for the HP Total Care, a suite of services designed for a better I.T.experience.
 
 Targeted at I.T. Managers, this campaign aims to communicate how HP can help make everyday I.T. requirements and support a lot easier for the I.T. Managers and in turn allow them to receive the recognition which they deserve from the organization.
Contributors:
| Creative Director: | Valerie Cheng | 
| Art Director: | Alan Leong | 
| Junior Designer: | Celeste Ang | 
| Senior Solutions Engineer: | Loo Choong Ee | 
| Flash Programmer: | Sheryl Chan | 
| Senior Copywriter: | Lynn Chiam | 
| Associate Account Director: | Leon Traazil | 
| Senior Project Manager: | Francis Chong | 
ARC WORLDWIDE SINGAPORE
Location: Singapore