Best Lgbtq Online Ad

LGBTQIA+ students navigating higher education often face their journeys without the support systems others take for granted. Point Foundation provides more than scholarships; they build community. And funding alone doesn’t build community. It also requires connection, encouragement, and knowing you're not alone.

Infillion developed a custom rich media unit that transformed passive viewers into active allies. The experience spotlighted five Point Scholars through an interactive carousel, each one "Shaping the Future" in fields ranging from Law to Medicine to Education. Users could explore each individual scholar, discovering their ambitions and the tangible impact Point Foundation made possible for them.

The magic happened in the details: Every profile included a "Send a Note of Hope" CTA, inviting users to write personal encouragement directly to Point Scholars. This helped foster genuine human connection through digital touchpoints.

Targeted to reach audiences passionate about LGBTQIA+ issues and activism, the unit achieved a 0.97% CTR and 45,162 clicks. Static display banners outperformed expectations at 1.21% CTR, bringing total campaign clicks to 101,888 with a combined 1.09% CTR.

Mobile dominated with a stunning 3.6% CTR, demonstrating that authentic, actionable messaging resonates when it meets people in their moment. The campaign shattered Point Foundation's previous benchmarks, increasing CTR by 218% compared to Q4 2024.

Sometimes, the most powerful thing advertising can do is create a bridge between strangers who share the same hope for a better future.

Contributors:

Principal Client Partner, Infillion:	Ryan Tokar
Director Client Success, Infillion:	Victoria Gullen
Client Success Manager, Infillion:	Kelly Makela

INFILLION

Location: USA