Best Leisure Online Ad

Protein has gone from nutritional buzzword to full-blown cultural obsession. From gym-goers to busy professionals, everyone's tracking their intake. But in a market saturated with protein claims, Oikos knew that telling people about its Pro high-protein line wasn't enough. They needed to make that strength tangible, memorable, and fun.
Infillion created a custom basketball mini-game for Oikos that ran across their opt-in engagement advertising network on desktop, mobile, tablet, and CTV. The experience featured high-level graphics with smooth gameplay mechanics where users controlled players racing across the court to collect floating Oikos Pro bottles – each representing the protein that fuels strong muscles. The immersive court environment and fast-paced action made the product benefit impossible to ignore: strength happens bite by bite.
Users could play multiple rounds, with each collected bottle reinforcing Oikos Pro's core message. A prominent "Shop Now" CTA allowed instant conversion at any point during gameplay.
The results proved that gamification drives extraordinary engagement. The mini-game achieved 58 seconds average time spent and a remarkable 11 average interactions—delivering an exceptionally high engagement rate. The 3% CTR demonstrated that users weren't just playing; they were motivated to purchase. The 94% video completion rate on the Foundation Carousel companion unit showed consistent engagement across creative formats.
Most importantly, Oikos achieved full-funnel brand lift: +14% in Awareness, +17% in Consideration, and +22% in Preference (double the lift of Food & Beverage category averages)
Oikos proved that when you let people take action with your product message, they take action to purchase, too.

Contributors:

Managing Director, Infillion:	Matt Liebhaber
Sr. Manager, Sales Strategy, Infillion:	Dylan Klein

INFILLION

Location: USA