Best Travel Website

The new Visit Virginia Beach website received an accessibility score of 100% for WCAG 2.1 AA conformance from Siteimprove, an industry-leading accessibility testing software.
This tremendous accomplishment reflects the Visit Virginia Beach commitment to creating a website that is truly inclusive for all users, helping drive visitation and increase the positive impact of tourism throughout the city of Virginia Beach.
Implementation Highlights & Performance Results
Our primary objective was to deliver an exceptional website that prioritizes Accessibility while offering a modern, clean and user-friendly experience. This included adherence to WCAG 2.2 guidelines, strengthened keyboard navigation and improved focus states, enhanced screen reader compatibility through improved semantic structure and completed QA and validation through accessibility testing tools to ensure consistent performance and accessibility sitewide. We also streamlined the site architecture to support easier, faster trip planning for every visitor.
The Siteimprove score increased from 66.8% to 100% after the launch of the new website.

Contributors:

Vice President of Marketing and Brand Strategy, Visit Virginia Beach:	Anna Stone
Director of Marketing, Visit Virginia Beach:	John Mayer
Videographer & Photographer, Visit Virginia Beach:	Will Smith
Technology Manager, Visit Virginia Beach:	Carter Naff

MILES PARTNERSHIP

Website: www.milespartnership.com

Location: USA

About the Agency:

Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.