Best Beverage Social Media Campaign

Clear Fruit believes that exciting people deserve exciting water. And in this campaign, that idea came to life through the brand’s most enthusiastic advocate, our hyper-alert, always-ready waterboy, whose only mission is to toss a perfectly chilled Clear Fruit to “Mr. Jamo,” as soon as he gets the signal. Through a sponsorship with NFL wide receiver Jameson Williams, the campaign positioned Clear Fruit as the flavorful, high-energy alternative to ordinary water. Williams’ speed and big-play personality made him the ideal counterpart to our over-eager waterboy, whose persona cleverly embodies the product itself: refreshing and full of personality.

Contributors:

Managing Partner, CCO:	Bill Morden
Managing Partner, Account Director:	Joe Morden
Creative Director:	Jeff Wolfe
Account Manager:	Jessica Brattina
Copy Writer:	Cole Guidry
Art Director:	Jeff Wolfe
Director:	Bill Morden
Editor:	Rajeev Pillai
Director of Photography:	Rajeev Pillai

TMV GROUP

Location: United States of America