Best Travel Integrated Ad Campaign

Goals of the Forged by Nature campaign included:
Developing fresh creative: Bringing the essence of Maine to life through innovative campaign concepts and creative.
Reaching and representing a diverse audience base, including BIPOC, LGBTQ+, and accessibility-focused audiences.
Driving digital engagement through strategic optimization.


The audience focused on:
Target market analysis played a key role in the media strategy. MOT expanded into new test markets — including Denver, Charlotte, Tampa, Orlando, Miami, Atlanta, and Chicago — while continuing to invest heavily in Boston, a core market with high engagement. In alignment with inclusivity goals, the campaign also featured custom creative tailored to LGBTQ+


Results included:
239.7M digital impressions served — a 78.5M increase YoY 21.9M completed video views across online video, rich media, and connected TV Over 533K website conversions — up nearly 80K from the previous year

Contributors:

Director, Maine Office of Tourism:	Carolann Ouellette
Deputy Director, Maine Office of Tourism:	Hannah Collins
Marketing Manager, Maine Office of Tourism:	Micki Mullen
Senior Tourism Office, Maine Office of Tourism:	Chiara Moriconi
Development Project Officer, Maine Office of Tourism:	Christine Rosen
Vice President, Miles Partnership:	Jordan Kuglitsch
Account Director, Miles Partnership:	Hanna Lester
Account Coordinator, Miles Partnership:	Shiann Olberding
Executive Creative Director, Miles Partnership:	P.J. Yesawich

MILES PARTNERSHIP

Website: www.milespartnership.com

Location: USA

About the Agency:

Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.