Best Beverage Online Campaign

Faygo, the One True Pop, turned its latest flavor launch into a cultural moment with the House of Faygo — a bold, immersive world built to match more than a century of flavor legacy. Designed as a high-energy playground for creators and flavor chasers, the campaign celebrated vibrant colors, electric vibes, and nonstop pop. At the center is MC Ruby Fizz, a larger-than-life host channeling Detroit swagger and inviting fans to claim their place in the POPulence. The campaign expanded through a local TV spot featuring David Montgomery and Jahmyr Gibbs, drawing a parallel between their explosive on-field chemistry and Faygo’s dynamic duo flavors, Super Pop and Bubble Pop. Different styles. Same electric impact. Blending sports and pop culture with signature color, music, and attitude, the House of Faygo reconnected the brand to its Detroit roots — inclusive, vibrant, and full of flavor.

Contributors:

Managing Partner, CCO:	Bill Morden
Managing Partner, Account Director:	Joe Morden
Creative Director:	Jeff Wolfe
Account Manager:	Jessica Brattina
Copy Writer:	Cole Guidry
Copy Writer:	Joe Morden
Art Director:	Jeff Wolf
Director :	Bill Morden
Editor:	Rajeev Pillai

TMV GROUP

Location: United States of America