Best Automobile Social Media Campaign

The Life Test Drives campaign invited a diverse set of content creators to demonstrate how much of their daily lives could be powered by a single charge. Instead of focusing on one narrative, the campaign featured many. Bella and her dad ran errands and shared family moments. James took viewers along on a multi-day road trip full of candid conversations. Dan explored rural routes, illustrating that electric cars are not just for city driving. Georgia provided warmth and relatability with visually rich journeys alongside her dog. Each creator brought a unique perspective and audience, allowing Volkswagen to reach new demographics in an organic and credible way. The campaign showcased authentic everyday experiences, making the benefits of the ID range tangible and relatable.

Contributors:

Chief Creative Officer :	Victoria Buchanan
Creative Director :	Rhys Edwards
Social Media Director :	Ellie Bloomfield
Producer :	Shqip Osmani
Volkswagen Head of Marketing :	Sarah Cox-Thornley
Volkswagen Brand and Performance Team Lead:	Glyn Butterworth
Volkswagen Social Media Manager:	Fiona Jones

TRIBAL EMEA

Location: United Kingdom