Best University Integrated Ad Campaign

“Together, We Will” is the brand campaign of Rice Business, the business school at Rice University. Designed as a fully integrated expression of the school’s identity, it was launched to increase national awareness and long-term consideration of Rice Business and the Rice MBA. The campaign communicates what makes Rice Business distinct: a deeply supportive community with expert faculty and staff and a powerful alumni network — all dedicated to helping students advance their careers, make an impact and lead the future of business. Complementing our longtime tagline "You Belong Here," the campaign reframes the MBA experience as a partnership and collective endeavor, emphasizing collaboration, mutual investment and shared ambition. "Together, We Will" has become a unifying platform for Rice Business. The campaign runs across paid and owned digital channels and has been embraced by multiple departments and student organizations as the official theme for flagship events, creating a cohesive brand presence that spans prospective and current students, alumni and the broader Rice Business community. The result is a consistent, emotionally resonant campaign that demonstrates true integration across audiences, channels and the institution. Prospective students encounter it throughout their decision journey — from early awareness through online ads and social campaigns to deeper consideration via email drips, newsletters and other targeted content. Current students, alumni, faculty and staff experience the campaign through digital communications supporting events, conferences, newsletters and internal messaging. Across all audiences, "Together, We Will" communicates Rice Business' promise to prepare students to grow, lead and make a difference.

Contributors:

Chief Marketing Officer and Assistant Dean of Marketing and Communications, Rice Business:	Kathleen Clark
Senior Director of Marketing, Rice Business:	Kateri Benoit
Creative Director, Rice Business:	Kevin Palmer
Assistant Director of Design, Rice Business:	Annie McDonald
Assistant Director of Marketing and Communications, Rice Business:	Ananya Zachariah
President, Mediate.ly:	Rosie Walker
AVP, Campaign Operations & Delivery, Mediate.ly:	Ashley Young
Account Director, Media Marketing, Mediate.ly:	Caroline Henry
Digital Media Manager, Mediate.ly:	Morgan Goldstein
Digital Media Associate, Mediate.ly:	Maria Moldovan

RICE BUSINESS: THE BUSINESS SCHOOL AT RICE UNIVERSITY

Location: USA