Best Advertising Online Video Campaign

Amazon Blink set out to introduce its new video doorbell in a way that felt native, memorable, and impossible to ignore in a crowded smart-home category, seeking brand awareness and driving attention to its 2-way voice communication feature.

Rather than relying on traditional digital video placements, the brand partnered with Uber Advertising to turn everyday delivery moments into a living product demonstration—meeting consumers at the moment their deliveries were already top of mind. The primary goal was for Uber Advertising to help drive brand awareness for Blink’s new video doorbell while delivering measurable lift across key brand perception metrics.

To achieve this, the campaign aimed to break through mobile attention patterns by embedding entertainment-driven storytelling directly into the Uber and Uber Eats app experience. By using Uber Advertising’s Journey Ads and Post-Checkout Ads, the campaign transformed routine in-app utility moments into high-impact creative environments, ensuring 100% share of voice during key high-intent user touchpoints. Another core objective was to showcase Blink’s product features, including HD video, person detection, head-to-toe view, 2-way sound and real-time delivery monitoring, which was done through custom video content that was all shot on the actual Blink doorbell device, demonstrating the technology in action from the doorbell’s point of view.

The campaign proved that contextual, custom-built creative within premium app environments can deliver performance at scale. Success was measured through independent brand lift research and engagement performance across formats, validating that creativity embedded into real-world moments can drive both emotional connection and measurable business results.

Contributors:

Head of Creative Studio:	Corey Rados
Senior Creative Strategist, Creative Studio :	Ben Gross
Creative Strategist, Creative Studio:	Ishmael Abrokwa
Sales Manager, Ads:	Zach Rubin
Senior Client Partner, Ads:	Elisa Phillips
Senior Partner Manager, Ads:	Michael Orfaly
Creative Director, Creative Studio:	Tammijean Triplett
Senior Producer, Creative Studio:	Lisa Hall
Director, Head of US&C Co-Marketing:	Meredith Savatski
Production Partner:	Subtropic Studios

DIGENNARO COMMUNICATIONS

Location: USA