Best Hotel And Lodging Online Campaign

In a year defined by weakened travel demand, Sea Containers London entered a fiercely competitive Black Friday 2025 with OTAs poised to dominate visibility and capture year-end revenue. The hotel’s ability to scale was further constrained by a progressive reduction in digital media investment as efficiency declined, leaving its strategy unable to generate sustained brand demand. With only a quarter of spend dedicated to upper-funnel awareness, the hotel remained overly dependent on market fluctuations and struggled to influence new audiences.

Contributors:

AMADEUS

Location: USA