Best Financial Services Integrated Ad Campaign

Building on the success of its integrated Where Risk Meets Opportunity brand campaign, CME Group continued to elevate its story by partnering with a true global icon, Lydia Ko. A golf prodigy, Olympic Gold Medalist and LPGA Hall of Fame inductee, Ko represents focus, resilience and elite performance under pressure—paralleling the discipline needed to navigate complex global markets. As part of a campaign that also features world-renowned surfer Laird Hamilton and Premier League goalkeeper Robert Sánchez, the champion golfer brings a new dimension that reinforces CME Group’s role as a trusted partner for those seeking clarity, confidence and opportunity amid uncertainty. The spot is airing on broadcast networks including CNBC, Bloomberg, NBC, the Golf Channel and BBC World News in Europe. Print and digital advertisements are featured in leading financial publications including the Wall Street Journal, Financial Times and Barron’s. This new campaign achieved a 115% increase in consideration and over two-thirds of respondents said the creative inspired them to trade or trade more with CME Group. Together, the campaign positions CME Group as a global leader—empowering market participants with the tools they need to manage risk and stay ahead.

Contributors:

Partner, Creative:	James Koval
Partner, Creative:	Steve Ryan
Senior Managing Director, Global Head, Brand Marketing & Communications:	Anita Liskey
Executive Director Global Brand Marketing & Communications:	Colleen Lazar
Senior Director Global Brand Marketing:	John Rossmiller

SUBSTANCE COLLECTIVE

Location: United States