Best Hotel And Lodging Integrated Ad Campaign

Hotel Riverton, a family‑owned independent design hotel on Gothenburg’s waterfront, blends contemporary style, warm service, standout dining and spa experiences. Without the support of a global brand, the hotel needed to compete with major chains by leveraging powerful integrations, first‑party insights, and hyper‑local storytelling to reintroduce the property as a vibrant destination for travelers and locals, with a focus on elevating visibility for F&B and event spaces.

From March through December 2025, Hotel Riverton partnered with Amadeus Hospitality as an extension of their commercial and marketing team to execute a unified, experience‑driven campaign. Using the Amadeus ecosystem – Digital Media, SEO, Website Solutions, the iHotelier® Booking Engine, and Guest Management Solutions – the hotel deployed a full‑funnel strategy across Google, Meta, display, and video channels. AI‑powered tools including Meta Advantage+ and Google Performance Max enabled precise reach to high‑intent travelers, local diners, and regional feeder markets.

To improve conversion and reduce friction, Riverton expanded its digital presence with localized Danish, Norwegian, and German websites through Amadeus Website Solutions. On‑site banners, pop‑ups, and targeted offers showcased timely promotions, while cart‑abandonment workflows supported revenue recovery. GMS powered personalized, multilingual marketing and transactional emails promoting seasonal experiences, dining perks, and member‑exclusive offers – strengthening engagement and driving repeat visits.

By unifying paid media tactics, localized website experiences, conversion‑focused merchandising, and automated email personalization, Hotel Riverton significantly elevated visibility and guest engagement – achieving strong top‑funnel lift, +45% growth in local website traffic, +34% revenue and bookings, +1,772 loyalty members, and a +28,354 increase in their owned audience.

Contributors:

Hotel Riverton Revenue & Commercial Manager:	Victoria Hedlund
Amadeus Customer Success – Europe:	Jeremy Zwick
Amadeus Digital Media Strategist:	Esther Tueros
Amadeus, Manager, Above Property Go To Market:	Marlayna Smith
Amadeus, Manager, Above Property Go To Market:	Alejandra Perez Martin
Manager, Above-Property Product Marketing:	Ava Holter
Amadeus, Director of Sales:	Patrik Wennerland
Amadeus, Digital Media Performance Analyst:	Gerard Guasch
Amadeus, Digital Marketing Senior Specialist:	Sylvie Rouquette
Amadeus, Digital Marketing Specialist:	Isabel Garza

AMADEUS HOSPITALITY

Location: United States