Best Food Industry Email Message, Best Of Show Email Message

We developed the Nothing Bundt Cakes Original Loyalty Member Relaunch to reintroduce the brand’s most loyal fans to the newly refreshed Bundtastic Rewards™ program. The audience was longtime members of the original loyalty program who needed a clear, engaging explanation of the updated program name, perks, and immediate value.
The challenge was to announce the launch in a single email that built excitement, spotlighted benefits, and encouraged meaningful engagement — all while staying true to the brand’s joyful tone. Our solution was a personalized, celebratory email that used dynamic details and bonus points to make members feel valued and eager to explore the refreshed program. Visually, the design featured crave-worthy photography, a cheerful color palette, and a clean layout that made the information easy to understand and act on.

The result was solid engagement and enhanced brand connection: the launch email successfully reintroduced loyal guests to Bundtastic RewardsTM and helped capture higher-quality first-party data, laying the groundwork for more personalized experiences and deeper guest relationships.

Contributors:

Executive Creative Director:	Kris Geist
Creative Director:	Madison Merryman
Art Director 2:	Kieran Grant
Senior Copywriter :	Melissa Avanzato
Digital Production Designer:	Steph Fung
Traffic Manager:	Amy Lee
VP, Strategic Consultant:	Heather Anding
Senior Account Manager:	Amy Fabbiano
Strategic Consultant:	Nira Kotay

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.