Best Events Integrated Ad Campaign

NASCAR® is built on adrenaline, and we wanted to harness that in a raceday-inspired campaign brought that AirMedCare Network (AMCN) into the fast lane—meeting our target, the NASCAR fan, where their excitement is highest.

Partnering with NASCAR driver Corey LaJoie and Beacon Mobile Media, we used an LED mobile billboard truck circling the track to deliver bold, animated messaging about AMCN and Fly-U-Home membership. The challenge was keeping messaging emotionally impactful but short enough to fit and animate on the truck’s frames.

Beacon’s tech captured mobile IDs around the track, allowing us to retarget those same fans with digital display ads and a NASCAR-branded landing page anchored by Corey. Digital and social extensions amplified the momentum, using racing visuals, bold typography, and Corey’s presence to connect with audiences beyond the track.

The campaign delivered high visibility for the brand, strong participation, and authentic alignment with a sport known for loyalty, passion, and community. It reached 81,250+ devices onsite, drove 2,300 sessions in one week to the SPEED page, and delivered hundreds of thousands of impressions and clicks across NASCAR.com, podcast, and retargeting media — turning race-day passion into real membership momentum.

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Associate Creative Director:	Tylor Loposser
Art Director 2:	Kieran Grant
Art Director:	Andréa Forsythe
Digital Production Manager:	Steph Fung
Senior Copywriter:	Marie Schultz
Copywriter:	Holland Cutrell
Traffic Manager:	Kay Hanusa
VP, Client Strategy:	Tracy Mueller

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.