Best Transportation Integrated Ad Campaign

“Ireland Your Way Giveaway” invited people to dream big with a chance to win $25,000 toward a trip to Ireland—or a cash prize. Created for AirMedCare Network, the campaign’s goal was to spark excitement while re-engaging with prospects, current members, and past members. We targeted Adults 45+ often living in rural areas who are active, value-driven and interested in travel, their health and family protection.

The challenge? AirMedCare Network had never run a giveaway with an international angle before — it needed to strike the perfect balance between wanderlust and practical value to reach an audience that might not have considered Ireland a travel destination.

The campaign came to life through friendly emails, eye-catching social posts, digital ads, and a welcoming landing page filled with stunning images of the Emerald Isle. The response was incredible: 50,600+ entries, 302,000+ page visits, and strong engagement across email and paid media, including 22.6 million impressions and 200,000+ clicks.

“Ireland Your Way” turned a simple giveaway into a heartfelt, high-energy moment of connection.

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Associate Creative Director:	Tylor Loposser
Art Director:	Andréa Forsythe
Art Director:	Lauren Garney
Senior Copywriter:	Marie Schultz
Junior Copywriter:	Holland Cutrell
Digital Production Designer:	Steph Fung
Traffic Manager:	Kay Hanusa
VP, Client Strategy:	Tracy Mueller

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.