Best Non-profit Website

Project CETI and the National Geographic Society have embarked on an epic odyssey to understand how sperm whales communicate. Together, they advance groundbreaking research while inspiring public understanding to help build a healthier planet through storytelling, new technologies, education, and by empowering the next generation of leaders.

The Listen to the Whales campaign is a transformative experience of listening, understanding, and bridging the gap. It offers an adventure into an underwater landscape, akin to dipping your head beneath the surface, where the world softens and cetacean frequencies link us to something larger than ourselves. It is a movement for a new era, one rooted in curiosity, synergy, and understanding.

Contributors:

Executive Vice President, General Manager:	Darryl Braunmiller
Chief Strategy Officer:	Grant Owens
Strategy Director:	Amanda Pereira
Designer & Art Director:	Natalie Clark
Program Director:	Mary Tang
Strategist:	Lama Abo Aiad
Copywriter :	Laura Rampersad
Senior Copy Editor:	Mariel Gomez
Project Coordinator:	Ruby Lukach

CRITICAL MASS

Website: www.criticalmass.com

Location: Canada

About the Agency:

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories. We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries). We’re Critical Mass, but our friends call us CM. Please call us CM!