Best Energy Online Ad

The San Francisco Public Utilities asked us to develop a campaign to drive enrollment in their SuperGreen 100% Renewable Energy product, stipulating that the campaign should be supported by an out-of-the-box, culturally-competent activation. We recommended that the campaign focus on renters. They comprise over 60% of the SF population and most aren’t aware they can upgrade to 100% renewable energy—just like homeowners. Our creative team decided to use a visual pun to playfully convey the idea of making your apartment Super Green, by first constructing a detailed recreation of an apartment living room and then literally painting the set, and everything in it, vivid green. The resulting video made for scroll-stopping digital content—but that was only the first half of the idea. The “SuperGreen ” apartment was broken down and reassembled at street fairs across the city to create an Instagram-able pop up that extended the digital campaign, fueled our social campaign and inspired San Francisco residents to sign up for SuperGreen clean energy, on the spot.

Contributors:

Head of Account Services:	Joanne Rietta
Executive Creative Director/Copywriter:	Trent Farr
Senior Art Director :	Whitney Tigani
Media Director:	Brenda Goodman
Digital Media Producer:	Rafael Balaguer
Production Company:	FARMUSE

MOST LIKELY TO

Location: United States

About the Agency:

Most Likely To (MLT) is a San Francisco-based marketing firm founded in 2017 with a mission to make social impact and move society toward a sustainable future.