Best Pharmaceuticals Online Video

The goal for our Be Choosy video was to make sure people know that they have a choice! There is another type of COVID-19 vaccine that’s NOT mRNA. The Novavax COVID-19 Vaccine, Adjuvanted is a traditional, protein-based choice. We used colorful graphic animation coupled with real people to differentiate Novavax from other vaccine brands. Our dynamic yellow dot from the Novavax logo transforms into a spotlight and other objects to provide a consistent thread through a variety of scenes. This video ran on ESPN, on connected TV, and online to reach a wide audience—anyone 12 years and older eligible for a COVID-19 vaccine.

Contributors:

Chief Creative Officer:	Dina Peck
Associate Partner, Group Creative Director:	Tom Galati
SVP, Associate Creative Director, Copy:	Caroline Fish
VP, Associate Creative Director, Art:	Danielle St. Pierre
VP, Associate Creative Director, Art:	Susan Falco
VP, Group Copy Supervisor:	Jennifer Cohen
VP, Group Account Director:	Suzanne Quinn
Group Account Supervisor:	Scarlett Appelgren
Senior Project Manager:	Garrett Clare
VP, Supervising Producer:	Hilary Becker

PATIENTS & PURPOSE

Location: United States