Best Insurance Online Video Campaign, Best Travel Online Video Campaign

Audience: CAA members and Canadians between the ages of 30 and 60.

Campaign Goal: These online videos are part of an integrated strategic platform for CAA. They focus on all the important life moments that our customers experience – and emphasize how important it is to help protect every moment with life insurance. The video series included such life milestone moments as: 1) The birth of a new baby 2) Buying a home 3) Retirement, the next chapter in life. The videos appeared on the CAA Term Life Insurance site and various social platforms.

Contributors:

Creative Director:	John Rocca
Senior Writer:	Taylor Evans
Senior Art Director:	Chad Burnie
Project Manager:	Oksana Okeskij
Proofreader:	Motria Mielnik
Marketing Associate:	Christina Lai
National Director, Account Management and Marketing:	Archie Sachdeva

MANULIFE FINANCIAL

Location: Canada