Eye Care Professionals love prescribing CooperVision’s toric technology so much that making it one way wasn’t enough. So CooperVision made their contact lenses a second way—a daily. The Toric2Ways campaign helped communicate that.
Contributors:
| Account Director: | Kaitlyn Nolan | 
| Senior Account Executive: | Sydney Aspenleiter | 
| Creative Supervisor / Copywriter: | Alyssa Davis | 
| Art Director: | Melody Ossola | 
| Creative Strategist: | Ken McVeagh | 
| Creative Lead: | Matt McKeveny | 
| Marketing Communications Manager at CooperVision: | Jill Zabinski-Berne | 
| Director of Marketing, FRP Brands at CooperVision: | Doug Brayer | 
| Digital Marketing Manager at CooperVision: | Jan Scully | 
| Senior Marketing Manager: | Kristen Cavatassi | 
TRUTH COLLECTIVE
Location: United States
About the Agency:
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