Best Financial Services Email Message

Cardholders looking for personalized concierge services, exclusive experiences, and luxury travel deals can access these perks with Visa Infinite, a top-tier benefits package available on certain Visa credit cards. In this email campaign to cardholders in Canada, Visa highlights the Infinite Dining Series - an exclusive perk and unique opportunity to access special dining events throughout the country.
Visa Infinite members were given special access to unique menus and wine-pairings at iconic restaurants across the country - from a chance to dine with two of Canada’s most renowned chefs at Scaramouche, Toronto, to Spanish tapas in Vancouver, to a hunting-and-fishing-inspired dinner in Montreal. The email drove an impressive 53% open rate and a 24% click-to-open rate, a metric difficult to come by in the financial industry.

Contributors:

Manager, Affluent Marketing, VISA Canada:	Thilini Indraratne
Senior Content Director, Data Axle:	Jen Tabbal
Art Director, Data Axle:	Sterling Crain
Sr. Account Manager, Data Axle:	Jocelyn Zobitz
Account Manager, Data Axle:	Meghan Monahan
Email Manager, Data Axle:	Kris Mansour

DATA AXLE

Location: USA