Best Food Industry Online Ad

For nearly one hundred years, See’s Candies has retained its status as one of the most trusted and well-loved candy makers in the business. See’s Candies has a special fundraising program that provides candy at discounted rates so organizations such as schools, youth programs, non-profits, and religious institutions have a sweet way to raise money. To generate awareness for the fundraising program, See’s created display ads that used animated images and copy to grab the audience’s attention. The ads communicated a clear benefit that spoke directly to the organizations looking to fundraise – the ability to generate a significant profit. This campaign generated click-through-rates nearly 20% above campaign goals and drove additional awareness and participation in the See’s fundraising program.

Contributors:

Marketing Manager, See’s Candies:	Julie Moldafsky
Marketing Production Manager, See’s Candies :	Jeff Hartung
VP of Marketing, See’s Candies :	Leslie Horenstein
Senior Designer, Data Axle :	Laura Smith
Art Director, Data Axle :	Mike Metschan
Production, Team Lead, Data Axle:	Neil Arsenty
Email Manager II, Data Axle :	Ryan Seymour
Account Director, Data Axle :	Becky Bautch
Account Director, Data Axle :	Robert White
Sr. Copywriter, Data Axle:	Capricia Alston

DATA AXLE

Location: USA