Best Insurance Online Campaign

CAA Gamification lays the groundwork for establishing CAA and Manulife as top-of-mind among insurance providers. Lack of knowledge about term life insurance is a barrier to product sales that paralyzes people from taking action.

Our strategy was to create a fun and educational game to generate understanding of term life insurance and what it can do for members

Covid created many challenges but also opportunities. It fuelled a renaissance of at-home family games and puzzles in particular, as families hunkered down and “sheltered in place”. We developed a multi-channel campaign consisting of print ads, a landing page, emails, educational articles, social media.

Contributors:

Creative Director:	John Rocca
Senior Writer:	Brenda McNeilly
Senior Art Director:	Chad Burnie
PM:	Shelly Lindsay
Manager Marketing:	Craig McMullen
Director Strategic Marketing:	Archie Sachdeva
Marketing Associate:	Emily Chan

MANULIFE

Location: Canada