One area of conquest for the ROXOR is land management - rachers, farmers, etc. that have large swatches of land to work. This online ad ran on agriculture-and ranching-related websites, and drove users to the brand website where they could build their own ROXOR online and find their nearest dealer.
Contributors:
| PARTNER: | BILL MORDEN | 
| PARTNER: | JOE MORDEN | 
| SR ART DIRECTOR: | JEFF WOLFE | 
| EXECUTIVE CREATIVE DIRECTOR: | TODD GILLELAND | 
| COPYWRITER: | TODD GILLELAND |