Goal: Fuel the Movement against Manual Cell Counting with a music video that inspires rebellion against an outdated method of counting cells and presents a solution for overcoming the expense of switching to an automated method of counting.
 Audience: Scientists in their mid to late 20s/early 30s working for academic and/or underfunded labs who have to count cells with a hemocytometer and microscope.
 
Contributors:
| Sr Manager, Graphic Design: | 1. Saul Martinez | 
| Director (Best Friends Creative): | 2. Adam Powell | 
| Global Market Development Manager: | 3. Lisa Birkby | 
| Marketing Project Manager: | 4. Claudia Perry | 
| Regional Marketing Mgr, N. Am: | 6. Cory Szafranski | 
| Regional Marketing Mgr, EMEA: | 7. Lisa Jennings | 
| Regional Marketing Mgr, APJ: | 8. Allen Na | 
| Regional Marketing Mgr, China: | 9. Ye Huang | 
| Regional Marketing Mgr, LatAm: | 10. Pollyana Stevanatto | 
THERMO FISHER SCIENTIFIC
Location: United States