Best Biotechnology Integrated Ad Campaign, Best Technology Integrated Ad Campaign

Researchers are incredibly frustrated with manual cell counting, which is tedious, time-consuming, and inconsistent.
Goal: Create fresh, fun, and unexpected campaign with the potential to spark a social movement against manual cell counting and arm young scientists with the information they need to make a case for switching
Audience: Scientists in their mid to late 20s/early 30s working for academic and/or underfunded labs who have to count cells with a hemocytometer and microscope.

Contributors:

Global Market Dev Manager:	1. Lisa Birkby
Product Manager:	2. Stephen Full
Creative Director:	3. Gustavo Peralta
Sr Art Director:	4. Anthony Delgadillo
Graphics Designer:	5. Michael Deeb
Creative Director, Copy :	6. Amanda Wilson
Sr Art Director:	7. Ryan Savalle
Market Development Specialist:	8. Heather Clark
Marketing Project Manager:	9. Claudia Perry
Sr. Manager, Market Development:	10. Suzanne Kongkeo

THERMO FISHER SCIENTIFIC

Location: United States