The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Health Care Online Video
Blue's not feeling well. The prescription? Generic medication. This new PSA aims to increase overall understanding of generics as a safe and effective treatment choice, reduce the perception of generics as inferior to their name-brand alternatives, and improve attitudes toward adhering to generics.
For more information about generics, visit https://www.FDA.gov/GenericDrugs
Contributors:
| Allison Francis: | Creative and Art Director |
| Nichole Sorhaindo: | Project Manager |
| Katrina Villavicencio: | Illustrator |
| David Arbor: | Animator and Editor |
PALLADIAN PARTNERS
Location: United States