The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Home Building Social Media Campaign
During the peak installation season of summer, one of the world’s largest manufacturers of laminate flooring needed to increase sample orders and raise brand awareness at a big box home improvement store. Pergo’s most important new product, Outlast+, had a breakthrough story to tell about being the first laminate flooring to resist water damage.
Contributors:
| Creative Director: | Carol Montoto |
| Associate Creative Director: | Christian Durrett |
| Copywriter: | Reed Alliston |
| Producer: | Emily Rickerson |
| Designer: | Jay Littman |