Best Mutual Fund Social Media Campaign

The goal of the Ask What ELSS campaign was to bring E.L.S.S. (also known as Equity Linked Savings Scheme - a type of Mutual Fund that offer tax benefits under the Income Tax Act in India) out from the unknown / unfamiliar space and position it as a smarter and more empowering tax-saving investment to the retail consumer.

The campaign thought is based on a key consumer insight that “we always want more”! We all multi-task or multi-ask to get the most. Why then, do we settle for a tax saving instrument that just saves tax? Hence, why settle for a tax saving instrument that just saves tax? #AskWhatELSS!

Contributors:

Deputy Head & AVP:	Balaji Vaidyanathan
Assistant Manager:	Vishal Shah
Head & VP:	Juzer Tambawalla

FRANKLIN TEMPLETON ASSET MANAGEMENT (INDIA) PVT. LTD

Website: www.franklintempletonindia.com

Location: India