Best Information Services Interactive Application

Hitachi Data Systems (HDS) wanted to build awareness of their robust flash storage solutions in a competitive market as well as fill the sales funnel with qualified leads. Faction teamed with HDS to create a flash storage campaign, the centerpiece of which was an interactive application. That application, dubbed the “Flash Requirements Finder,” collects information about users’ IT needs and systems and provides a Hitachi solution recommendation based on those details. Simultaneously, the data collected via the application allows HDS to gain a greater understanding of their prospects’ needs and interests, creating insights that could help to make HDS Flash solutions even more useful in the future. Target Audience Primary: IT Leadership (VP IT infrastructure, Head of IT Strategy) Influencers: IT and Storage Teams Secondary: Application or Analytics Owners

Contributors:

Associate Content Director :	Dave Flomberg
Associate Creative Director :	Geoff Eakin
Senior Designer :	Ben Marshall
Copywriter :	Brooke Wylie
UX Strategist :	Natalia Klishina
Developer :	Alexander Dreith
Digital Producer :	Britt Davis
Program Manager :	Bri Wolf
Program Manager :	Melaina Johnson
Account Director :	Mike Swainey

FACTION

Location: United States