The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Advertising Rich Media Online Campaign, Best Mobile Rich Media Online Campaign
OMD Entertainment partnered with Amobee to help Marvel launch a digital campaign to support the motion picture release of Ant-Man. The goal of the campaign was to generate awareness and excitement around the movie as the next must-see chapter in the Marvel series. The marketing objective was to drive interest in the film and generate ticket sales by transporting audiences into the microscopic world of Ant-Man. The campaign was targeted to three primary audience categories: men/women (ages 18-49), families/parents, and kids (boy-skewed).
Contributors:
| Associate Director - Creative Management: | Kimberly Woolf |
| Project Manager: | Cynthia Mazouz |
| Senior Planner : | Clara Buenker |
| Supervisor: | Ngawang Choney |
| VP, Creative Director: | Paul DeGrote |
| Creative Development Manager: | Danielle Wegenstein |
| Lead Interactive Art Director: | Cara Tontodonato |
| Lead Interactive Ad Developer: | Farbice Heng |
| Senior 3D Production Manager: | Eric Smith |
| Head of 3D Engineering: | Jay Gawronek |
AMOBEE
Location: USA